Artisan for Property Meld

One input drives the difference between these columns: the rate at which a contacted prospect books a meeting. Everything else is held constant. The expected column is the one every figure in this document is built on.

The assumptions behind every number above

• Prospects contacted per month7,000

  Ava works seven thousand prospects a month across the six segments.

• Meeting booking rate0.4%

  Conservative 0.25%, expected 0.4%, aspirational 0.6%.

• Meeting to SQL rate70%

  Share of booked meetings that qualify as sales qualified leads.

• SQL to closed won rate33%

  Set from your HubSpot stage-one to closed-won rate.

• Average contract value$10,000

  Held at a round ten thousand dollars for every column above.

• Artisan annual cost$54,000

  Pro tier, annual. $4,500 a month, with no other line items.

The table above is stated at full run rate. Getting there takes a few weeks, and this is what those weeks look like.

1. Month 1

   Onboarding and configuration

   HubSpot connected, segments defined, knowledge base and messaging built. Campaigns launch in week three, so output is close to zero.

   0% of run rate

2. Month 2

   Ava learns from reply data

   First real meeting volume as messaging tightens against actual replies from your database.

   50% of run rate

3. Month 3

   Full run rate

   All six segments running. Month over month compounding begins.

   100% of run rate

4. Month 4 onward

   Steady state

   Output holds at the run rate modeled in section one, with segments re-worked as new leads fall into them.

   100% of run rate

HubSpot stays the system of record and Gong stays the coaching layer. Ava does not replace either one. She adds the execution layer neither of them provides, and she writes better messages than either can, because she is reading the record rather than filling in a template.

• HubSpot sequences

  A person writes every sequence, enrolls every list, and works every reply. Copy is written once for a whole segment, so it cannot reference the accounting system or the closed-lost reason on an individual record. That is the exact constraint the six segments are failing on today.

  Already owned

• Gong

  Strong at coaching and at surfacing what happened on a call. It does not go and reopen six thousand conversations a month, and its suggested copy is still generic to the play, not to the account.

  Already owned

• Ava, Artisan's AI BDR

  Flat annual cost. Connects to HubSpot and the existing stack in onboarding, then writes, sends, handles replies, and books meetings across all six segments at once, on autopilot, at seven thousand prospects a month.

  $54,000

At the expected column, $776,160 of closed won revenue against $54,000 of cost is a 14x return in year one, before any second year where the ramp is already behind you.

Messaging is written off Property Meld's own HubSpot fields rather than scraped from websites, so outreach keeps the relevance approach the team already uses: lead with the known pain in their accounting system.

1. Week 1

   Foundation

   Kickoff, HubSpot connected, the six segments pulled as live lists, accounting system and closed-lost reason fields mapped into messaging, sending domains warming.

2. Week 2

   First two segments live

   High value conversation and needs scheduled launch with message approval on, so Nick reviews quality before Ava runs autonomously.

3. Week 3

   Closed lost segments live

   Closed lost no demo and old closed lost launch, each written off the closed-lost reason already on the deal.

4. Week 4

   Stale accounts and A list live

   The remaining two segments launch, including same day follow-up when engagement fires. Weekly review of meetings booked by segment begins.

5. Ongoing

   Review by segment

   Meetings, SQLs, and pipeline reported by segment, so volume moves toward what converts and the rest gets retired.